If you’re not happy with your search engine rankings, it may be time to call in a professional Atlanta SEO company. While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture. SERPs consist of paid search results and “organic” search results, where the organic results don’t contribute to Google’s revenue. Instead, Google delivers organic results based on its assessment of a site’s relevance and quality. Depending on the type of search query, Google will also include different elements on the SERP, like maps, images, or videos.
Keyword research
The pages are interlinked and provide a general overview of the topic as well as deeper insights into the sub-topics. Whereas the query “best vacuum cleaners” has a lot less search volume (13,000 average monthly search volume). But the query is much more commercial in nature and will for sure generate more revenue which is why Google is showing buying guides instead of Walmart product page.
Search Engine Marketing vs. Search Engine Optimization
When you provide them with valuable information, you present yourself as knowledgeable and authoritative. When you conduct keyword research, you’ll want to focus on long-tail keywords. Keyword research will help you SEO Anomaly generate a list of potential keywords that will help drive leads to your business. The “optimization” portion of the SEO acronym is extremely crucial to your business’s success. If you don’t optimize your pages, you won’t appear in the search results.
Embracing Google Business Profile optimization is the final polish that ties your local SEO strategy together and can be a true game-changer. Local SEO and general SEO share a common foundation but differ in focus. Local SEO targets specific areas with localized keywords, consistent business details, and positive reviews to secure spots in local search results—ideal for businesses that depend on local customers. The purpose of a meta description in HTML is to give users and search engines a clear, concise preview of your webpage’s content. It’s like a mini advertisement — designed to catch attention, build trust, and convince users to click through to your site.
- Depending on the SEO firm, they may offer all, some, or only one of these services.
- This process can take time, so approach this task with realistic checkpoints or goals.
- SEO works by making certain changes to your website design and content that make your site more attractive to a search engine.
- This will enable you to set up an SEO strategy and plan to continue working on this throughout the year.
- Understanding SEO and optimizing your site will help you give search engines the information they need, so you can get the results you want.
Deep Link
Some popular SEO tools that you can use for your website are Google Analytics, SEMrush, Ahref, MOZ, Google Search Console, and SE Ranking. Keyword Research is important in SEO as it helps to target which keyword suits best according to the user query. This helps in improving visibility and content relevance for the target audience. In most cases, your linkable asset will be an amazing piece of content (which is why search engine optimization and content marketing are so closely tied together). The truth is, you don’t need to use many tools get higher search engine result rankings.
SEO, also known as search engine optimization, improves your visibility in relevant search engine results pages (SERPs) on search engines like Google, Yahoo! It uses an umbrella of strategies and techniques to boost your visibility, which can result in increased website traffic. This can boost brand reputation and encourage visitors to trust and engage with the brand. The word, words, or phrase that an SEO professional or marketer targets for the purpose of matching and ranking for what users are searching for.
Local SEO is a strategy to make your business more visible in local search results on search engines like Google. When people search for services or products near them, local SEO helps your business appear at the top of the results. Arguably the most impactful way of improving E-E-A-T on your pages is getting more quality links from other websites – backlinks. With new websites popping up left and right, it’s becoming increasingly difficult to get noticed and maintain customer loyalty.