A website is a potent modern currency that is ideal for small businesses. It can change the rules for businesses of all sizes and shapes. But, building a website that alters the rules requires an expert knowledge of technology and skills. It’s not for the faint-hearted and requires a wide array of technology to create an impressive, visually convincing but a responsive site that attracts your audience and converts them into paying customers.
Digital marketing and web development are similar to peanut jelly and butter. When they work together they’re the best of both worlds. Digital marketing can reach your intended audience with techniques like SEO as well as content marketing and PPC (pay-per-click). Web development enhances SEO, optimises user experience, and unlocks advanced analytics that can help you achieve digital marketing success.
Your agency’s website is where your digital marketing performance is performed. Be focused on speed and efficiency to ensure that your website is operating at its highest level. Slow websites are like an opera with long awkward gaps. Make sure you focus on speed and development to ensure that your website is responsive, fast, and reliable.
Effective communication with clients is a key component of the growth strategy of your agency. Tailor your messaging and channels to reflect your ideal client personas – the detailed fictional profiles that show the characteristics of your highest-value clients. This will allow you to attract clients to your organization and explain how you can help them solve their business problems. It will also inspire them to take action.