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A business board of directors is known as a committee of people elected by shareholders to represent their pursuits and secure their expense. It is the board’s responsibility to oversee the company and its exec leadership, formulate the company’s organization strategy, represent management to the public and shareholders, and preserve company integrity. In addition , the board is responsible for ensuring that company assets are allocated in line with provider strategy and this the organization is working within legal and monetary guidelines.
Advertising is growing in importance, several CEOs and planks members remain skeptical of marketers’ ability to show growth and ROI and frequently view advertising as a “dark arts” function that does not go with their business plans. This information facilitates marketing experts to get commercial authority in the boardroom by displaying that they are actually capable to build and providing ROI-based tactics.
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